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Microsoft and AWS could be investigated by UK authorities for anti-competitive behaviour
Ofcom, the UK’s digital regulator, has proposed referring the UK cloud services market to the Competition and Markets Authority to see if there’s any anti-competitive behaviour going on. Ofcom’s investigation has found that companies employ practices that make it hard to switch and use multiple cloud suppliers and named Amazon’s AWS and Microsoft specifically due to concerns over their dominance.
Regarding these two companies’ dominant position in the market, Ofcom states that in the UK, AWS and Microsoft share 60-70% of the market share, while Google, their closest competitor, accounts for 5-10%.
Ofcom highlighted three areas where it’s particularly concerned with the practices of cloud providers. They are as follows:
While these practices make it harder for customers to find a bargain, it also makes it harder for smaller cloud providers to compete with the bigger players. If smaller rivals are kept out by the likes of Microsoft, Amazon, and Google, Ofcom fears that we’ll see further concentration towards the market leaders.
Ofcom, the UK’s digital regulator, has proposed referring the UK cloud services market to the Competition and Markets Authority to see if there’s any anti-competitive behaviour going on. Ofcom’s investigation has found that companies employ practices that make it hard to switch and use multiple cloud suppliers and named Amazon’s AWS and Microsoft specifically due to concerns over their dominance.
Regarding these two companies’ dominant position in the market, Ofcom states that in the UK, AWS and Microsoft share 60-70% of the market share, while Google, their closest competitor, accounts for 5-10%.
Ofcom highlighted three areas where it’s particularly concerned with the practices of cloud providers. They are as follows:
While these practices make it harder for customers to find a bargain, it also makes it harder for smaller cloud providers to compete with the bigger players. If smaller rivals are kept out by the likes of Microsoft, Amazon, and Google, Ofcom fears that we’ll see further concentration towards the market leaders.

